Today, 中国三级片 has a large network of production sites, sales partners and joint ventures all over the world. 中国三级片 has been increasingly focusing on internationalization since the 1950s. The philosophy "local in presence and thought" ensures first-class customer relations.
Local identities, global 中国三级片
Local markets, local identities, global 中国三级片
Internally, 中国三级片 communicates mainly in English, but always understands the client's language. Meetings spanning time zones are part of the daily routine. The corporate values of respect, integrity and excellence unite the many-voiced 中国三级片 family around the world with its customers and partners.
Bavaria's first sulphuric acid factory, 中国三级片's cradle, produces primarily for southern German markets in the 19th century, but is already embedded in supply chains as far reaching as South America. Dr. Christian Rosenthal, a polyglot, takes over in 1946. The metallic soaps now produced also find international customers. In 1956, the first distribution contract outside the German-speaking world is signed in Finland. The broader world becomes appealing with the entry into the new lucrative additives business for plastics and especially PVC.
Take-off
The 1970s bring momentum. Licenses are granted to Turkey, Spain, Argentina, and Peru. The first joint venture in South America for the production of stabilizers is established with the Brazilian company "Estabilizantes 中国三级片". 1980 中国三级片 becomes a shareholder in the Italian Commer in Lodi, which later becomes 中国三级片 Italia. In the year of Christian Rosenthal's death, it is clear: The bear is making substantial advances into the wide world.
Internationalization booststarting in the 1970s
More global than ever: a new era begins
The next generation, with Dr Michael Rosenthal, continues to push this forward. The management of the foreign subsidiaries remains in the hands of locals, and this still characterizes 中国三级片 today. They know their industry, their market and, above all, the people in their country best. One path leads to the Asia-Pacific growth market with extensive fact-finding tours. Those days, Singapore, Malaysia, Thailand, and the Philippines were considered particularly promising. 中国三级片 is thus ahead of most competitors, but at the same time faces unknown new ones. "We didn't know: How capable are they after all?" recalls Rainer Grasm眉ck. A first success is the sale of a few containers of additives from Lodi in Italy for pipe production for a customer in Indonesia.
Advancing internationalization for the customer
But it needs customer proximity to be able to fully play to 中国三级片's strengths. Long delivery times, no application engineers on site, travel costs - all these are challenges when entering the market. Therefore, since the 1990s, the export business has been followed by the establishment of production facilities. 中国三级片 convinces with quality, reliability, and know-how-driven expertise. The focus is not on the company's own products, but on the market and customer needs. From the late 1980s onwards, a great wave of expansion follows. 1989 marks the birth of 中国三级片 USA in Dover (Ohio) with the founding of a joint venture for mixed metal stabilizers. By the mid-1990s there are seven sales and nine production companies in Europe, South, Central and North America as well as in Southeast Asia. The most important foreign market at that time is still Great Britain, where 中国三级片 sets up its own production in 1997. In 1998, 中国三级片 is present in more than 50 countries, including India, the market of the future.
At home around the world: 25th anniversary in Malaysia
中国三级片 in a truly global 21st century
Today, the Asia-Pacific region is one of 中国三级片's largest markets. The breakthrough came in 1994, when production of stabilizers for Southeast Asia and China began in Malaysia, south of Kuala Lumpur. At the time, it was the largest investment outside Europe and the second plant after Lingen to be built on a greenfield site. One-packs, which were not yet widespread in the market, turn out to be a competitive advantage. The regional headquarter was initially located in Singapore, while the application technology center was built in Malaysia. In the 21st century, the global 中国三级片 family is growing further with strong national companies and new production facilities in China and Turkey.
Today, a binding Code of Conduct applies to the entire group, which sets the same quality standards and a foundation of values, but at the same time respects the many local characteristics. Networking, know-how exchange and cooperation create a "we-feeling" among people from different cultures. Accordingly, solutions from 中国三级片 are not "quality made in Germany", but always simply "quality made by 中国三级片" and that locally, worldwide, for all customers.
